Build resilience
for life’s defining moments.
Tending to your biggest transitions, begins at $395
Bring your communities together to create a strong, supportive network of resources and security.
Experience grounding as you move through challenges toward stability and flexibility
Discover empowerment in your life’s practical, material, and emotional aspects
Welcome to Tend Group—Support for Your Life’s Biggest Moments.
Life doesn’t always go as planned. We mark seasons, milestones, and celebrations, but it’s often the unexpected twists and turns that define us. Tend Group is here to help you navigate those moments with clarity, confidence, and a sense of purpose.
Modern Challenges Need Modern Support.
Personal connection and meaningful support matter more than ever in our fast-paced world. That’s why we simplify the hard stuff—fear, grief, loss, stress, change—so you don’t have to figure it out alone. As trained doulas and wellness experts, we approach life’s challenges with care and a holistic focus to help you feel grounded and prepared, whatever comes your way.
Live Fully. Love Deeply. Plan Bravely.
Whether you’re fearing or experiencing loss, growing pains, or needing to prepare for what’s next, we’re here to help you feel more capable of moving with the rhythm of your life. It’s time to embrace your life’s changes with confidence and live with resilience.
Your Story Deserves Care. Let’s Write It Together.
DISCOVER THE EXPERTISE OF DOULAS
Transforming Uncertainty into Strength
The Tend Group’s doula-model practice integrates decades of expertise with innovative care solutions—enhancing wellness during pivotal moments.
What is a doula? A doula is a guide for life’s big moments—whether you’re embracing a new path in life, experiencing loss, or navigating unexpected change.
Tend Group doulas are here to listen, support, and help you feel prepared and confident. It’s having a knowledgeable guide, trusted advisor, and personal champion walking with you every step of the way.
From creating a life map and holding space for the hard things to celebrating milestones, Tend Group doulas ensure you never face life’s big moments with uncertainty.
ABOUT THE FOUNDER
Dani Craig
Before founding Tend Group, I spent over 20 years at Fortune 5 healthcare companies, designing and implementing some of the most widely used mental health and chronic condition programs. Through this experience, one truth stood out: well-being grows out of connection - connection to yourself, others, and your world.
I know how precious and fragile life can be, especially during pivotal moments when empowering support makes all the difference. My goal is to ensure everyone’s unique journey is backed by a network of accessible, compassionate care that honors humanity and dignity through all life’s stages.
With my background in health product design and work as a psychotherapist, behavioral coach, and death doula, I’ve created a concierge doula care model specializing in non-clinical support, guidance, and advocacy for people navigating the emotional and practical challenges of significant life transitions, fears of dying, and death itself.
I started The Tend Group to help you navigate life’s twists and turns with confidence and resilience.
Your journey is uniquely yours, and I’m here to help you shape it in a way that feels true to you—embracing the messy, beautiful, and ever-evolving seasons of life.
When life happens…